Wüstenschiff

Can Coke save lives in Africa?
09.11.2010 - BBC

Travelling through a remote part of north-eastern Zambia in 1988, Simon Berry was struck that no matter where he stopped, people would ask him: "Would you like a Coca-Cola?". With just two people for every square kilometre, it was of the most sparsely populated places in the world. In this area today, one in five children dies before their fifth birthday, most from dehydration caused by diarrhoea. In a region where the challenging logistics of getting medical supplies to mothers was killing children, Coke was readily available. Mr Berry's idea was simple: Put medicine in crates of Coca-Cola. Wherever you could buy Coke, you could also get life-saving treatment ... mehr

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